Andy Hagans has a nice overview on how to promote a blog posting on Digg and Delicious. Nice piece Andy.
Entries from November 2005
I Digg Delicious
November 29th, 2005 · No Comments
Tags: Marketing · Social Networking Tools
Word of Mouth Survey
November 21st, 2005 · No Comments
Since I’m on the research kick, I wanted you to know that I’m interviewing businesses about WOM practices. I’ll share my finding at the January 2006 WOMMA Conference.
If your business is interested in participating in the survey — note all participants will receive a copy of our finding — please email me [...]
Tags: Word of Mouth Research
Potboilers and Research Links
November 21st, 2005 · 2 Comments
Okay, I should start off with the disclaimer…
I discovered a citation from 1820 about “word of mouth” in historical documents referencing cash rewards for gunfighters, highwaymen, and vigilantes captured dead or alive during the settlement of the West. These may have been the first incentive-based agents in history. This first-use of the phrase [...]
Tags: Word of Mouth Research
The Pitch with the Payout
November 16th, 2005 · No Comments
I’ve been reading a few posts about Citizen Journalism and citJ websites including some great posts by Steve Outing, Lisa Williams, and Susan Memit.
The compensation topic keeps coming up and I’m sure there is one group ready to “bring home the bacon” for these community-minded experts if newsrooms don’t – word of mouth marketing firms.
I [...]
Can you trust Buzz?
November 16th, 2005 · 1 Comment
Boston Globe published Scott Kirsner’s piece on November 14th entitled “How much can you trust buzz?” Scott is a contributing editor at Fast Company. His piece raises ongoing concerns about disclosure in word-of-mouth marketing and, focuses on BzzAgents and a book authored by the company’s founder Dave Balter.
Technorati Tags: Dave Balter, BzzAgents, Scott [...]
More on the Merits of Word of Mouth
November 15th, 2005 · No Comments
Tom Hespos responded to my post below on Media Post’s Spin Board…
quote:
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Unfortunately, some firms are exploiting the unique economies of scale of buzz marketing by creating artificially-engineered marketing campaigns that are designed to look “natural.” These campaigns fuel opposition and demonstrate the ease with which marketers can abuse buzz marketing to dupe naive individuals [...]
Tags: Marketing
Busy Day About Buzz
November 15th, 2005 · No Comments
Tom Hespos posted today about the Topic: Buzz Marketing Makes No Sense and, it’s generating lots of interest on the Media Post message boards.
My post is provided below to Tom’s post…
Buzz marketing will change the context of product and service recommendations by encouraging individuals to express their own views and voice about a [...]
Glued to You
November 11th, 2005 · No Comments
Maybe Wal-Mart’s latest PR propaganda counter to producer Robert Greenwald’s new documentary that takes some serious swings at the Pac-Man Icon of all Discount Shopping is following the some unwritten PR laws of war or perhaps it’s simply the old “I’m rubber, you’re glue, whatever you say bounces on me and sticks on you.”
It really [...]
Tags: Marketing · Projects & Case Studies · Word of Mouth Research
Do you need a tissue?
November 3rd, 2005 · No Comments
Research from AOL shows it’s okay to cry and blog at the same time. So go ahead…tell me how you really feel!
Or, well, just maybe the research is a tactical ploy by AOL to hype the acquisition of Weblogs, Inc.? You decide.
[more...]
LINKS
blogs, AOL, Dominic Shaw, therapy,
Tags: Personal


