I’m suppose to be getting ready for a business trip that starts next week in Seattle and will wrap-up the start of the following week in LA. It’s going to be a fantastic trip and I’m excited to hear the challenges facing the companies I’ll meet. In preparation for the trip, I’m running [...]
Entries from December 2005
AKQA’s Perfect Dark Zero Viral Site
December 30th, 2005 · 2 Comments
Tags: Projects & Case Studies
If You Hurry, You Can Still Buy Bill Gates’ Old Car
December 30th, 2005 · No Comments
Collectors of all things Gates take note: Bill’s 1990 Lexus is being sold on eBay! Don’t miss your change to own a piece of history. Fully documented. Pocket protector not included. Operators standing by…
Tags: Marketing
Gary Stein to Leave Jupiter Research
December 29th, 2005 · 1 Comment
BREAKING NEWS
Sources have informed me that Gary Stein, a Jupiter Research senior analyst for online advertising and marketing is leaving the company to join BuzzMetrics.
Gary is perhaps the most widely quoted analyst by various media sources for word-of-mouth marketing stories and will be speaking at the upcoming Word of Mouth Marketing Summit on January 19, [...]
Tags: Marketing
The Wall Street Journal on Advertising in 2005
December 24th, 2005 · No Comments
Suzanne Vranica and Brian Steinberg’s piece Ads Reach for ‘Reality’ on Wednesday, December 21st, 2005 in MarketPlace page B1 is a summary of 10 best and worse ads in 2005 with observations about new trends in emerging marketing maneuvers in 2005. Word of mouth marketing and viral marketing were mentioned in [...]
Tags: Projects & Case Studies
TypePad Meatdown
December 16th, 2005 · No Comments
Typepad a personal publishing platform is down again. If you try to post comments or anything, here’s the message you’ll get:
Maintenance
TypePad is currently unavailable for maintenance. We apologize for the inconvenience. During this time, your weblog is available for reading and viewing, but you won’t be able to log in to TypePad to post, and [...]
Tags: Marketing
Reader Reactions to BoldMouth Launch
December 13th, 2005 · No Comments
Here are few sites posting opinions both good and bad about the launch BoldMouth.com. Links were pulled from Technorati.com and include:
Todd Tweedy Launches BoldMouth.com by Shel Israel at Naked Conversations
Modeling Word of Mouth Marketing by The Trend Junkie
New Media Report
New Word of Mouth Firm Slams Buzz - by Steve Hall of Adrants
Buzz Marketing War? [...]
Podcast on Realities of Effective Word of Mouth
December 13th, 2005 · No Comments
WOMMA published a podcast I gave on the realities of effective word of mouth marketing today.
Tags: Marketing · WOM Measurement
BoldMouth.com Launches
December 12th, 2005 · 1 Comment
BOLDMOUTH LAUNCHES
SEEKS END TO BUZZ MARKETING PRACTICES
Charlottesville, VA (Dec. 12, 2005) BoldMouth today announced the launch of a new marketing firm – http://www.boldmouth.com — specializing in building word-of-mouth marketing (WOM) relationships for brands as well as providing product launch services online. The firm will be lead by interactive marketing veteran Todd Tweedy.
BoldMouth’s [...]
Tags: Marketing
Secret WOM Strategies Revealed
December 11th, 2005 · No Comments
The secret sauce is out on how to model word of mouth. Thanks go to the team over at Converging Media for the Flickr posting:
Tags: Personal · Projects & Case Studies
Del.icio.us Acquired by Yahoo
December 9th, 2005 · No Comments
Stowe Boyd over at Get Real just posted a piece about Deli.icio.us being acquired by Yahoo — see below.
The real kicker for me was the partnership announcement with the Yahoo Search Team. Very interesting stuff and since tags are the new currency of reputation online, it will be exciting to watch as [...]
Tags: Social Networking Tools


