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Questions for the Day:
Do incentivized agents in buzz marketing campaigns need to pay taxes for the gifts and potential monitary gains they recieve? Do you need to issue 1099 forms? What’s the tax liability?
Post your comments below…
Tags: Buzz marketing, tax liability, incentivized agents, Word Spreads Quickly

I just had an interesting IM exchange with Steve Hall over at Adrants about what distinquishes word of mouth from buzz. Our IM session follows:
TheTweedyGroup: survey posted here…
TheTweedyGroup: http://www.ostermanresearch.com/survey_2005DEC08.htm
TheTweedyGroup: part of launch of my new company
TheTweedyGroup: www.boldmouth.com
adrants: oh so it’s done…ok
TheTweedyGroup: y
TheTweedyGroup: just doing releases on Monday — I’ll share data and finding at [...]

A major survey on word of mouth marketing practices and ethics of buzz marketing is being formally announced on Monday, December 12th, but I want to be sure readers of Word Spreads Quickly have an opportunity to participate in the study and get the free research report and survey data!
Osterman Research in Seattle, Washington is [...]

Accountablity concerns continue to haunt Wikipedia, the free online reference site that gives anyone the power to create or edit entries, and whether the site is a legitimate source for information.
In addition to recent content mishaps, an editor - chococlateboy - on the free reference site recently deleted links to WOMMA as well as to [...]

I created a free podcasting account over at GCast, a free provider of hosted podcasts. You can hear my review of GCast.com by playing my podcast review.
GCast.com is part of the Web 2.0 revolution, a place where people can write and post as well as voice their thoughts, songs, and opinions. Here’s the About [...]

We all talk about how we should become as good at creating meaningful marketing change as we are at making new tools that track consumer behavior. However, our resolve has been anything but visionary. Word of mouth marketing is certainly a step in the right direction. But as Machiavelli notes “absolute power corrupts, and absolute [...]

I’ll be speaking at the upcoming Word of Mouth Marketing Conference in January about creating word of mouth marketing plans. Here’s the link to the WOMMA announcement.
It’s a timely topic.
We’re in the middle of major research project surveying organizations across the United States about word of mouth marketing plans, ethics, importance to [...]