The 2006 IN and OUT list for Word of Mouth Marketing:
1. Word of Mouth - in and out — Buzz Marketing
2. Social Incentives - in and out — Economic Incentives
3. Individuals — in and out — Customers
4. Communities — in and out — Audiences
5. Strong Ties — in and out — Influencers
5. Recommendations — in and out — Referral Power
6. Connected Marketing (Edited Justin Kirby & Paul Marsden) — in and out — Grapevine
7. Personal Feedback — in and out — Advisory Councils
8. Relationship Strength — in and out — Metrics
9. Online Content Distribution — in and out — PR
10. Integration — in and out — One-off Campaigns
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2 responses so far ↓
fluido » Blog Archive » word of mouth marketing: in & out // Jan 12, 2006 at 3:23 pm
[...] Via wordspreadsquickly, una sintetica lista ma efficace lista di concetti che meglio si addicono al WOM: [...]
Todd Tweedy // Jan 12, 2006 at 4:19 pm
Ringraziamenti per il commento… Qui è una traduzione di Google in italiano: Sapete, credo la buona parola della bocca sia buona vendita in modo da spererei che questi concetti siano adottati attraverso l’intero processo di comunicazione di vendita. Naturalmente si transforma in in una decisione economica strategica. Credo che WOM sia semplicemente un primo punto verso un rapporto di fiducia con gli individui che usano un prodotto o un servizio offerto da una ditta. Un rapporto che dà ad individui una voce. Ciò è un movimento dai pubblici alle Comunità.
Todd
English Version:
Thanks for the comment…
Here’s a Google Translation into Italian:
You know, I believe good word of mouth is good marketing so I would hope these concepts are adopted across the entire marketing communication process. It of course becomes a strategic business decision. I believe WOM is simply a first step toward a relationship of trust with individuals that use a product or service offered by a firm. A relationship that gives individuals a voice. This is a move from audiences to communities.
Todd
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