WordSpreadsQuickly.com

Irina Slutsky, my favorite video conversationalist slash GETV Correspondent, on Geek Entertainment TV has a goofy interview with Doc Searls who talks about how we’re all becoming producers NOT consumers and the circulatory system of blogging that is made up of corpuscles and hearts. Note to self: It’s the Publishing Stupid.
Anyway — here’s [...]

Shel Israel may not know it, but I beleive he’s becoming a virtual mentor to 1,000’s of organizations that are trying to understand the value of corporate blogging. I use to read his newsletter-like posts at ItSeemstoMe.net. He continued sharing on a much larger scale by floating chapters of this his new book on [...]

Justin Kirby with Digital Media Communications in UK send over a great list of podcasts he’s done that includes interviews with:
Dr. Paul Marsden
Academic and consultant at London School of Economics Enterprise
Martin Oetting
Marketing consultant Martin Oetting who researches word of mouth, viral and buzz marketing at ESCP-EAP European School of Management (Berlin).
Schuyler Brown
Co-creative Director of [...]

I was interviewed by a journalist who’s writing a piece addressing non-linear advertising. It’s a very relevant topic especially following the WOMMA conference. Here’s some thoughts I shared:
Thanks for your call.
Your topic is certainly interesting especially when we talk about management and control.
I don’t believe word-of-mouth necessarily follows a straight line but [...]

I wonder if one day we’ll be able to turn Intelliseek’s blog ranking charts into vanity license plates? Not likely, but it is silly how fixated Stowe Boyd is about getting higher rankings for /Message. Check this out:
I asked Pete Blackshaw to get /Message up in the running at BlogPulse, and wham! (see [...]

Over the next few days, I’ll be sharing findings from a recent study of US organizations and their word of mouth marketing practices and ethics. The research was conducted in partnership with Osterman Research and BoldMouth.com. I’ll start with an overview of usage and planning.
When asked “Which of the following best describes your [...]

Julie Bosman wrote a wrap up piece in the NYT’s today about WOMMA’s Word of Mouth Basic Training conference that was held last week in Orlando. The piece is titled: Advertising is Obsolete. Everyone says so.
There was certainly a lot of people preaching at the event, and Julie certainly tapped into it:
At times, the [...]

I got squeezed. I was presenting today at the WOMMA conference on creating a word of mouth marketing model with Paul Rand from Ketchium and Dave Evans of Digital Voodoo. I was up third. Not a surprise.
But, what do you expect when you have an 8:00 am morning session on Day 2. [...]

Newly released survey data reveals marketing professionals face major hurdles with WOM
ORLANDO, FL – (January 19, 2006) – Word-of-Mouth (WOM) marketing has become a recognized and powerful tool for today’s advertisers, but a newly released study from Osterman Research and BoldMouth.com reveals that few organizations know how to link word-of-mouth practices to existing marketing communications [...]

Jonathan Carson sounds very excited.
In an email he sent to “key stakeholders in the marketing industry” this morning the CEO of BuzzMetrics announced news that VNU, the majority stakeholder in his firm and the owner of well-known research services like ACNielson and Nielson Media Research would unite BuzzMetrics and Intelliseek to create the [...]