Entries from January 2006
January 16th, 2006 · 1 Comment
Stowe Boyd, an internationally recognized leader in real-time technologies, collaboration and social networks has resigned from his leadership post at Corante to start /Message.
In his Back to Basics post yesterday, Stowe indicated that he would remain a shareholder in Corante. Stowe’s former blog - Get Real - is still live but has not [...]
Tags: Marketing · Personal
Today, BzzAgent.com announced a $13.5 million Series B round of funding from IDG Ventures and General Catalyst Partners.
Congrats to the team at BzzAgent.com.
So the question of the day: Does VC funding serve as a catalyst for WOM? How important is this announcement?
Tags: Marketing · Personal
January 11th, 2006 · 2 Comments
The 2006 IN and OUT list for Word of Mouth Marketing:
1. Word of Mouth - in and out — Buzz Marketing
2. Social Incentives - in and out — Economic Incentives
3. Individuals — in and out — Customers
4. Communities — in and out — Audiences
5. Strong Ties — in and out — Influencers
5. Recommendations — [...]
Tags: Personal