WordSpreadsQuickly.com

Stowe Boyd wrote a piece a few days back about BzzAgent’s 90-Day corporate blogging experiment and how the firm missed an opportunity to do something unique and meaningful. The blogger covering the firm was John Butman, co-author of BzzAgent’s book Grapvine.
I found a few strategic mentions of interest:
Buzz Brainstorming
…an average Bzz campaign costs around [...]

Everyone and their grandparents must be wanting to make a googol (the correct spelling) of pages today using Google Pages beta. The tool is presently down because of high demand but you can check it out here and sign up to receive an invite in the future.
It looks like Internet users are [...]

The Wall Street Journal and WARC have published articles that a formal $8.58bn cash bid for Dutch media and research giant VNU which owned BuzzMetrics could be made today by a seven-strong group of private equity investment firms. Here’s WARC’s snapshot:
Prominent among the latter is Kohlberg Kravis Roberts, the US private equity group whose [...]

Trackbacks are a great way to say “I like what you’ve said.” And, they are a simple a way to notify a site when you publish and reference a specific post. But a form a social marketing? That’s a stretch.
Wire services have been trying to do a better job to boost [...]

Chris Heuer, executive director, BrainJams has posted a very personal piece on his blog where he reflects on previous business exchanges and questions the business ethics of executives at PulpFree which became the umbrella firm that owns BuzzMetrics.
TAGS: Chris Heuer, PulpFree, BuzzMetrics

Here’s a link to Technorati’s my favorite blog for WordSpreadsQuickly.
TAGS: Todd Tweedy, Technorati, Word Spreads Quickly

I’ve been working on a new mathematical equation to express connectedness. Here it is:
Publishing + Participation + OPML = Interest Recognition
Group Hug! Don’t you just love how publishing creates new opportunities to share, to participate, and to distribute? Now the challenging part is to link these actions to share interests and give individuals [...]

Here’s the best way to find me…
I. Go to Google.
II. Type Todd Tweedy
III. Click “I’m Feeling Lucky”
OH YEAH!!

I had an interesting meeting yesterday with a firm that is very interested in launching a word of mouth campaign. During the meeting, I told the group of senior leaders to “slow down” and showed them something that reinforced the need to have a well planned word-of-mouth marketing campaign in place: increasing negative keyword [...]

Intuit Construction Industry survey published in January by Contractor Mag had some interesting data for those in the b-to-b space as well as those of us following word of mouth:
“Contractors’ priorities in 2006 don’t line up perfectly with what they know they should do in 2006 to grow their companies,” said Andrew Morbitzer, marketing director [...]