WordSpreadsQuickly.com

Last night, I noticed that both WordSpreadsQuickly and BoldMouth had finally been pageranked by Google. WordSpreadsquickly has a PR4 and, BoldMouth a PR5. Now, this morning they are both at zero.
Strange…
TAGS: BoldMouth, PageRank, Word Spreads Quickly

Greetings from Research Triangle Park, NC!!
I’m commenting — again — about a piece by Eric Weaver today, so clear a sign that I need to anchor his blog in my roll call.
Anyway… check out Eric’s post and my comment on trends that will likely emerge from “Trusted Marketing.” The bounty hunter email [...]

Here’s a podcast version of Warren Allan Johnson’s post on word-of-mouth from his Unsolicited Marketing Advice blog.
TAGS: Warren Allan Johnson, Unsolicited Marketing Advice

Chris Perry’s passage on Ad Age’s article about BzzAgent as well as his entire post about WOM is simply erroneous. And, as I write this post, I still can’t believe that someone who just attended the Word of Mouth Marketing Association’s Basic Training Conference and who happens to be a Senior Vice President at [...]

I’m keeping track of the growing word-of-mouth marketing space by tracking the total number of indexed sites that use the keyword phrase “word of mouth” or “word of mouth marketing” in meta data tags — specifically the title and description tags.
Here’s the count as of 11:22 am EST for February 14, 2006 where T = [...]

There’s a new street marketing team in the UK - Hot Cow - co-founded by John Durcan. Here’s how he describes his business:
What our business does is provide an additional arm to a marketing campaign using what we call ‘people advertising’ where we have outfits designed around the clients brand or product and paraded [...]

If you haven’t already read Eric Weaver’s post on why direct marketing’s push practices suck you may want to take a look. Eric’s a terrific writer and the concepts he beautifully formats in his post from start to finish ring true and resonate.
Eric’s voice was a call-to-arms for Adrant’s Steve Hall. Steve added [...]

Charlottesville, VA – February 13, 2006
The announcement today by BzzAgent.com that the word-of-mouth firm has morphed their closed community into a media channel for word-of-mouth marketing was not unexpected. The firm had been using the word media in boilerplate descriptions of the company in recent months. A likely framework for the private label [...]

More news last week about WOM agency acquisitions and this time it’s from Isobar, an interactive agency network scooping up Ammo, a word-of-mouth publicity group based in San Fran…
What’s interesting is how Sarah Fay framed the announcement:

Photo Credit: AdWeek
“We believe, as do the principals of Ammo, that word-of-mouth marketing will become a fundamental part of [...]

Interesting search tool from Yahoo that individualizes search results with ratings of either more informational or more commercial. Here’s the official word:
Mindset is an early demonstration of our ongoing machine learning research applied to the problem of web search. We trained an automated text classifier which determines whether any given web page is mostly [...]