WordSpreadsQuickly.com

Google’s refined and integrated consumer instant messaging service Gchat officially soft launched Wednesday afternoon with no fanfare. It’s wasn’t like a Star Wars film release; people weren’t lined up around the corner to get in. But some were eager to get an invitation code for Google Talk as well. Just a few hungry informationist [...]

eMarketer.com published an article today referencing research BoldMouth.com and Osterman Research conducted on word-of-mouth marketing practices, perceptions and ethics.
If you are interested in receiving the full report, please drop me a note a todd at boldmouth dot com.
TAGS: Word-of-Mouth Marketing, WOM, Word of Mouth, eMarketer.com, Osterman Research, BoldMouth, Word Spreads Quickly, Advertising, Marketing.

You know your company is having a bad day when negative posts about your firm start appearing on Memeorandum.com’s TOP ITEMS list.
In this case, the company is Nvidia, a graphics chip manufacturer for multiple PC platforms, the Playstation 3, and portable devices, that allegedly hired a viral marketing firm AEG to seed a few [...]

Lots of coverage and press releases this morning about the big game as well as chatter about how advertisers are missing opportunities to tie in search marketing and I’ll add linking these online experiences to accelerate word-of-mouth.
iFilm.com has an interesting pass along element that quickly allows you to “snag” a favorite commerical by [...]

The team over at coBrandit were the official video bloggers for WOMMA’s Word-of-Mouth Basic Training Conference. Check it out…
TAGS: coBrandit, WOMMA, Word of Mouth, Video blog

Chris Heuer’s BrainJams happened in DC on Monday, January 30th.
BrainJam’s is a refreshing new approach to knowledge sharing, networking, and the introduction of new technology concepts. It’s a full day event and is non-stop for nearly seven hours. The premise is “what do you want to talk about. ” Of course, [...]