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Entries from April 2006

Google Testing New AdWords Delivery Framework

April 28th, 2006 · No Comments

Earlier this afternoon I noticed Google was testing a new AdWords delivery framework based on:
1. Only serving paid-search ads at the top and bottom of search page results
2. Only serving paid-search ads at the bottom of a search results page
3. Limiting the number of paid-search ads to 6 ads max per page
4. [...]

Tags: Personal

Requesting a Correction from Brandweek

April 24th, 2006 · 2 Comments

My letter to Managing Editor, Barry Janoff is provided below:
I received two calls earlier this evening from Gary Ruskin of Commercial Alert and, Andy Sernovitz of the Word of Mouth Marketing Association. They called to let me know that I was cited in an April 24th piece titled “Word Games” by Todd Wasserman.
I was [...]

Tags: Marketing