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Pat McGraw isn’t a big fan of word-of-mouth marketing. Regardless, he’s a marketing strategist and goes-deep on marketing and research-related topics that are worth a read. Below are my comments on Pat’s post about WOM as a fad, recruitment, and how our study — Perceptions, Practices and Ethics in Word of Mouth Marketing [...]

Olivier Blanchard over at Corante’s Marketing Hub wrote a great piece a few days back that you’ll want to read about the cultural and competitive influences that define business and how enterprises are being to morph their definition of success in terms of:
Their focus: Making customers happy to do business with them.
Their new measure [...]

Editor’s Note: This content was originally published in a study released by BoldMouth and Osterman Research. I’ve added a few new tips and observations here to help you implement successful word-of-mouth marketing campaigns. Enjoy — Todd Tweedy
Word-of-mouth (WOM) effectiveness is a function of generating product, service or brand advocacy and amplifying the [...]

During the panel I sat on at Beyond Blogging 2006 – The Corporate Perspective — Marketing, Corporate Communications, and Advertising — with Pete Blackshaw and Debbie Weil – our moderator Shel Holtz was discussing the referral power of an authentic customer and how consumers would rather listen to the product and service experiences of [...]

I provided an email interview to Beyond Blogging 2006 and, have posted the content below as well:
Since I previously wrote about the research report that Todd’s firm BoldMouth released and did a Podcast with him, I won’t bore you with any other background here - let’s get right to the reponses he gave us to [...]

Keller Fay Group just released new results from a survey of American consumers indicating brand mentions are a common occurance in everyday conversation. The results were culled from 1,507 individuals ages 13 to 69 as part of TalkTrack — KellerFay’s measurement system for WOM. Data was gathered using a diary-based method to [...]

What an amazing first week!! If you haven’t downloaded a copy of the study — Perceptions, Practices and Ethics in Word-of-Mouth Marketing — please download the pfd now.
I also wanted to share Barry Spencer’s observations which are provided below. Barry’s an online marketing and membership consultant for AARP. (Disclosure: Barry and I [...]

Yesterday, I started noticing that a few blogs were using the link to the pdf so that their readers could access our study Perceptions, Practices and Ethics in Word-of-Mouth Marketing directly instead of bouncing past our counter. So, I check out traffic to the pdf link and BOOM…..our download count has reached 3,129 downloads!! [...]

A few more sites that I want to bring to your attention that are talking about BoldMouth’s study with Osterman Research — Perceptions, Practices and Ethics in Word of Mouth Marketing. Note: this link is a direct download.
Corante Marketing Hub Note: If you don’t Oliver’s blog I strongly recommend it! The participatory communication [...]

So far we’ve had 431 downloads of our study Perceptions, Practices and Ethics in Word-of-Mouth Marketing in the first 24 hours. We’ve received some great reviews as well as a comment that really struck me: “WOW. This is a big study.” Note: The study is 55-pages. In fact, it got to a [...]