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FOR IMMEDIATE RELEASE
Media Contact: Gabriela Vallejo
gabriela at boldmouth dot com
434.996.4776
SECOND-WAVE OF ADVERTISERS READY TO ADOPT
WORD-OF-MOUTH MARKETING
Online word-of-mouth strategies appear to be viewed as highly effective
Charlottesville, VA – (May 11, 2006) – BoldMouth, a word-of-mouth marketing agency, today released a new study on Word-of-Mouth Marketing with Osterman Research titled – Perceptions, Practices and Ethics in Word-of-Mouth [...]

If you haven’t already registered for Fleishman Hillard’s Beyond Blogging 2006, you’d better hurry. Registration has already exceeded 500 so act fast before they cut off registration. You can sign up at the at the site or check out the long format blog posts by Chris Heuer on the event and related topics.
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BrandWeek printed a correction to their April 24th piece “Word Games” in the May 8th edition which appears on page 5, according to the author of the piece, Todd Wasserman. Although I have not seen the printed correction, Mr. Wasserman noted in a May 3rd email to me that his editor would print [...]

A word-of-mouth study published today by Lucid Marketing points to possible identifiers that may be contributing factors to triggering WOM momentum.
The 27-page report contains numerous graphs showing howgender, generation, employment status and income play into campaign participation and referrals. For instance, the study notes that women tend to prefer verbal communications to [...]

Steve Hall over at AdRants has a very funny story about a post by Dave Balter of BzzAgent concerning some name calling by WOMMA CEO, Andy Sernovitz. According to the posts, Andy called Dave a dick because BzzAgent was getting more press than WOMMA or Andy or whatever. Too funny!!
TAGS: What a Dick. [...]

Fleishman Hillard is sponsoring a workshop called Beyond Blogging 2006 in Washington, DC on Friday, May 19th from 8:30 am to 11:30 am at the MayFlower Hotel. I’ll be a panelist. Admission is free, however, seating is limited.
TAGS: Fleishman Hillard, Beyond Blogging 2006, DC, Todd Tweedy