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Control seems to be the word of the week. In fact, Olivier Blanchard over at Brand Builder Blog published an interesting manifesto on the subject. Olivier is also covering the WOMMA conference this week.
Four yeas ago, I was asked by a reporter what my top email marketing predictions were for 2002. I [...]

John Moore over at BrandAutopsy has been on FIRE recently with a slew of great posts on what’s happening in the word-of-mouth space including a few snipits from the Innovative Marketing Conference. Check it out…
TAGS: John Moore, Brand Autopsy, Word of Mouth

On June 10, 2006, the rumor of Robert Scoble’s departure from Microsoft started to spread. You could almost hear the keyboards of geeks around the globe typing their own mini-ebooks on why he was leaving and the vast communications blackhole that would form following his departure to PodTech.
As a corporate communications blogger, Robert Scoble [...]