WordSpreadsQuickly.com

Dell’s first-week of blogging is complete, and I think they are going a great job. There is always room for improvement so here are a few upgrades focused specifically on the flaming laptop entry that I posted on Dell’s blog.
Lionel,
Great job on joining the conversation! It’s a great start…
Here are a [...]

I’ve been meeting with a bunch of firms recently that want to develop a strategic word-of-mouth plan for 2007 and integrate it into their overall marketing communications efforts. It seems that ‘07 is likely to be a big testing and investment year for many firms. So, I thought I’d share some — just some [...]

[Click for a PDF Complete 2006 WOM Industry Map]
Dave Balter’s created a good snapshot of the current word-of-mouth vendor space. The next logical step as I pointed out in our study on word-of-mouth back in May is likely to be a vendor guide either produced by WOMMA, VMBA or another organization like Anne Holland’s [...]