The secret is integration. And, I thought you might be interested in an eMarketer.com report that was just published today on email and word-of-mouth marketing. Here’s a link to the eMarketer study.
The eMarketer.com study also mentions BoldMouth and, includes results from our study Perceptions, Practices and Ethics in Word-of-Mouth Marketing.
Of note, the eMarketer [...]
Entries from August 2006
eMarketer Points to Word of Mouth Secret
August 4th, 2006 · No Comments
Tags: Projects & Case Studies · Social Networking Tools · WOM Measurement
