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Entries from October 2006

Prediction: Edelman Will Make Us Stronger in Terms of Blogging and Corporate Ethics

October 26th, 2006 · No Comments

As of 5:10 pm ESTon Thursday, October 26 here are the poll results:
79.59% of those responded to the poll noted that Edelman should be removed from Word of Mouth Marketing Association because of ethic violations with 14.29% noting that the PR firm should not be removed from WOMMA. Further, 6.12% of those casting a [...]

Tags: Marketing

Who Will Get Photo Credits in Second Life?

October 25th, 2006 · No Comments

I’m going to be paying close attention to how Crayonville’s launch in Second Life is covered in terms of images that appear in newspapers, journals as well as in online newsletter and specifically whether or not photo credits are given to AV’s (avatars) or whether journalist and editors will simply note that an image is [...]

Tags: Business · Personal

New Book Project

October 25th, 2006 · No Comments

I started work on my first book project a few months ago with Michael Lowenstein, Vice President and Senior Consultant at Harris Interactive who has authored four other books and Lopo Champalimaud, Managing Director of LastMinute.com.
The project is still the early phases and, in fact, I want to show you were we are in terms [...]

Tags: Marketing · Projects & Case Studies · Word of Mouth Research

Linking Consumer Search to Video Objects

October 24th, 2006 · No Comments

I’ve been working on an interesting project that is based on object tagging of elements in video clips. The platform is still being built out so some elements of the site are not in place but I thought I’d share a sample clip that I thought you might find interesting that uses a VW [...]

Tags: Personal · Projects & Case Studies

Should Edelman be removed from WOMMA?

October 24th, 2006 · No Comments

TAGS: Edelman, WOMMA, Advertising, PR, social media, blogging, web 2.0, word of mouth marketing, word of mouth
Del.icio.us Tags: WOMMA, Edelman, Word of Mouth
Should Edelman be removed from WOMMA?

Tags: Ethics · Marketing

New Open Directory Project Editor

October 4th, 2006 · No Comments

I’m really honored to be serving as the new editor of the Open Directory Project for Micromarketing. Presently, micromarketing is the most relevant category for firms in the viral and word-of-mouth arena. In fact, there are a number of unique firms, feeds and blogs that are working in and around the [...]

Tags: Marketing · Projects & Case Studies