I’m surprised how quiet the word of mouth industry and social intelligence monitoring firms has been on the recent acquisitions of New Media Strategies (NMS) and Genex by Meredith Corporation. I checked Technorati yesterday and didn’t find any blog posts about the January 10th acquisition announcement even though traditional press releases were sent out and [...]
Entries from January 2007
Word of Mouth Acquisition News
January 26th, 2007 · 2 Comments
Tags: Marketing · Social Intelligence Monitoring · WOM Measurement
New ROI for Blogging and The Secret is to Tailor Metrics
January 25th, 2007 · No Comments
Charlene Li , an analyst at Forrester Research, has shared some insights from a new report Forrester report that is likely to help lots of companies figure how they can create their own custom ROI measures for blogging. An important note to keep in mind that Charlene shared:
… this process and framework is not cut [...]
Tags: Marketing · Social Media
Social Media Today Launches
January 25th, 2007 · No Comments
If you’re looking for a great new resource on social media take a moment to check out Social Media Today:
Social Media Today is a collection of the best writing from the Social Media Collective, a diverse group of bloggers, consultants, investors, journalists, and analysts who represent the web’s best thinking on social media, marketing and Web 2.0.
I’m really [...]
Tags: Social Media
What Influences Influence?
January 21st, 2007 · No Comments
I kept thinking as I read more emotive comments and new blog posts around the intense conversations that followed Stowe Boyd’s original negative review of Social Media Releases – irrespective of the fact that I didn’t agree with Stowe’s comments — was how the influence of an individual was affected by reader sentiments – whether [...]
Tags: Marketing · Social Networking Tools · WOM Measurement · Word of Mouth Research
Trends, Trends, and More Trends
January 17th, 2007 · No Comments
Regardless of your business model, I believe it’s becoming very clear that the concrete, simple and personal messages from human beings are more moving to individuals considering a product or service than the fuzzy, complicated and corporate content that has been generated by corporate communications and product marketing teams. But what does it all mean? [...]
Tags: Personal · WOM Measurement
Read/Write and Vote
January 17th, 2007 · No Comments
If participation is power in the world of social networking then having a power read/write platform in 2007 is going to be essential for enterprises that want to convert the currency of conversation into commerce. Rod Boothby, who authors Innovation Creators, has an interesting poll he’s published to assess read/write preferences from a growing list [...]
Tags: Marketing · Projects & Case Studies · Social Networking Tools
BuzzLogic Gets $9.6 Million
January 16th, 2007 · No Comments
Congrationals to Todd, Rob, Mitch, Julia and the rest of the gang over at BuzzLogic on the announcement of thier Series A round of funding.
The social intelligence monitoring space is certainly heating up with more firms coming into the market almost weekly and more enterprises stepping up to participate in a social networking space defined by abundant choice between [...]
Tags: Marketing · Social Networking Tools · WOM Measurement


