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Entries from January 2007

Word of Mouth Acquisition News

January 26th, 2007 · 2 Comments

I’m surprised how quiet the word of mouth industry and social intelligence monitoring firms has been on the recent acquisitions of New Media Strategies (NMS) and Genex by Meredith Corporation.  I checked Technorati yesterday and didn’t find any blog posts about the January 10th acquisition announcement even though traditional press releases were sent out and [...]

Tags: Marketing · Social Intelligence Monitoring · WOM Measurement

New ROI for Blogging and The Secret is to Tailor Metrics

January 25th, 2007 · No Comments

Charlene Li , an analyst at Forrester Research, has shared some insights from a new report Forrester report that is likely to help lots of companies figure how they can create their own custom ROI measures for blogging.  An important note to keep in mind that Charlene shared:
… this process and framework is not cut [...]

Tags: Marketing · Social Media

Social Media Today Launches

January 25th, 2007 · No Comments

If you’re looking for a great new resource on social media take a moment to check out Social Media Today:
Social Media Today is a collection of the best writing from the Social Media Collective, a diverse group of bloggers, consultants, investors, journalists, and analysts who represent the web’s best thinking on social media, marketing and Web 2.0. 
I’m really [...]

Tags: Social Media

What Influences Influence?

January 21st, 2007 · No Comments

I kept thinking as I read more emotive comments and new blog posts around the intense conversations that followed Stowe Boyd’s original negative review of Social Media Releases – irrespective of the fact that I didn’t agree with Stowe’s comments — was how the influence of an individual was affected by reader sentiments – whether [...]

Tags: Marketing · Social Networking Tools · WOM Measurement · Word of Mouth Research

Trends, Trends, and More Trends

January 17th, 2007 · No Comments

Regardless of your business model, I believe it’s becoming very clear that the concrete, simple and personal messages from human beings are more moving to individuals considering a product or service than the fuzzy, complicated and corporate content that has been generated by corporate communications and product marketing teams.  But what does it all mean?  [...]

Tags: Personal · WOM Measurement

Read/Write and Vote

January 17th, 2007 · No Comments

If participation is power in the world of social networking then having a power read/write platform in 2007 is going to be essential for enterprises that want to convert the currency of conversation into commerce.  Rod Boothby, who authors Innovation Creators, has an interesting poll he’s published to assess read/write preferences from a growing list [...]

Tags: Marketing · Projects & Case Studies · Social Networking Tools

BuzzLogic Gets $9.6 Million

January 16th, 2007 · No Comments

Congrationals to Todd, Rob, Mitch, Julia and the rest of the gang over at BuzzLogic on the announcement of thier Series A round of funding. 
The social intelligence monitoring space is certainly heating up with more firms coming into the market almost weekly and more enterprises stepping up to participate in a social networking space defined by abundant choice between [...]

Tags: Marketing · Social Networking Tools · WOM Measurement