WordSpreadsQuickly.com

eMarketer.com - Word-of-Mouth in B2B
Emarketer has referenced data from our Perceptions, Practices, and Ethics in Word of Mouth Marketing a number of times. This reference touches on our findings related to what stimulates WOM.
(tags: WOM, word of mouth, boldmouth, osterman research, marketing, b-to-b)

Viral Marketing for the Real World Harvard Business Online
Think aggregated interest marketing as a tool to fully integrate media channels.
(tags: Duncan Watts, Viral Marketing, big-seed marketing)

Google urges firms to embrace viral marketing
(tags: google, viral marketing, videos, mentos, coca cola, tv advertisers)

eMarketer.com - Social Network Marketing to Reach $2.5 Billion in 2011
Placing a value on individual workers that will support social networking initiatives within the enterprise in my opinion is likely to dwarf the forecasted spending on social networking that eMarketer [...]

Teen’s study makes iPod face the music online
(tags: word of mouth, Jim Nail, ipod, apple, research)

Beta Network - Web 2.0 Startup Beta Testing Discussion Community on Tangler
(tags: web 2.0, beta testing, online community, tangler)