Podcasts on Connected Marketing

January 26th, 2006 · No Comments

Justin Kirby with Digital Media Communications in UK send over a great list of podcasts he’s done that includes interviews with:

Dr. Paul Marsden
Academic and consultant at London School of Economics Enterprise

Martin Oetting
Marketing consultant Martin Oetting who researches word of mouth, viral and buzz marketing at ESCP-EAP European School of Management (Berlin).

Schuyler Brown
Co-creative Director of Buzz@Euro RSCG in New York.

Graham Goodkind
Founder and chairman of Frank PR

Emanuel Rosen
Exclusive interview with the author of the bestselling book, Anatomy of Buzz

Here’s a link to the podcasts.

Additionally, if you haven’t already read Connected Marketing I highly recommend it. This book is full of tips, techniques and pitfalls to avoid when developing your own word of mouth marketing projects that focus on creating real connections. Connected Marketing is the reference book for word of mouth marketing.

Connected Marketing