WordSpreadsQuickly.com

BOLDMOUTH LAUNCHES
SEEKS END TO BUZZ MARKETING PRACTICES

Charlottesville, VA (Dec. 12, 2005) BoldMouth today announced the launch of a new marketing firm – http://www.boldmouth.com — specializing in building word-of-mouth marketing (WOM) relationships for brands as well as providing product launch services online. The firm will be lead by interactive marketing veteran Todd Tweedy.

BoldMouth’s pioneering Interest Recognition Model will serve as the strategic framework to help brands cultivate word-of-mouth first by recognizing interests of individual customers and leveraging the organization’s strategic excellence to help create word-of-mouth moments.

Real word-of-mouth marketing is about sharing advice as well as product and service recommendations. These informal and typically person-to-person dialogs should not to be confused with “buzz marketing” that is nothing more than an attempt to artificially engineer a referral by offering incentives so that “agents” make recommendations on behalf of an organization. “Buzz marketing companies don’t create buzz. People that are interested in a product or service create ‘buzz’ using word of mouth,” noted BoldMouth CEO Todd Tweedy.

“Word of mouth is an operational principle that organizations can purse and model to increase loyalty and ultimately revenue that creates a customer-centric approach to marketing,” said Tweedy. “Disguising a commercial as a person and having these “agents” share commercial messages on an unsuspecting audience with misleading ‘buzz’ tactics simply creates more ad clutter and puts brands in unnecessary danger. It’s time to put an end to buzz marketing,” he stressed.

“Instead, word-of-mouth is a model for boosting brand identity and user loyalty, while empowering satisfied customers to share their own impressions and experiences with others. This is a framework we can all be proud of,” he added. BoldMouth is committed to only practicing real word of mouth marketing relationships and, seeks an end to buzz marketing practices.

BoldMouth’s Interest Recognition Model will make it possible and profitable to pursue word-of-mouth relationships that organizations can implement to deepen dialogs with the individuals most important to their brands as well as a strategy to create profitable relationships.

About BoldMouth

BoldMouth partners with organizations and brand marketers to develop cost-effective word-of-mouth marketing models that leverage real-time communications and database-driven information delivery to enhance customer acquisition, retention, and mobilization initiatives. BoldMouth was founded in 2005 by veteran online marketer Todd Tweedy.

About Todd Tweedy

Todd is no stranger to the worlds of word-of-mouth and marketing. As VP of Marketing for a web-based communications tools provider, Todd implemented word-of-mouth marketing tactics to support a 100-fold increase in the rate of product registrations. He also serves as an active member of the Word of Mouth Marketing association (http://www.womma.org) and blogs on the subject at Word Spreads Quickly — http://www.wordspreadsquickly.com.

Todd’s clients experience includes AOL, Rolex, Quest Communications, Chef’s Choice, CitySearch.com, The Motley Fool, Network Solutions, Netscape, Philip Morris USA, Verisign, Blue-Cross Blue Shield, and Schering-Plough among others.

Mr. Tweedy is a recognized expert in the field of emerging, real-time communications, and has co-chaired popular conferences on instant messaging for JupiterMedia, and authored the Neighboring ™ marketing model to facilitate word-of-mouth that was published by Internet.com among others.

As CEO of BoldMouth (http://www.boldmouth.com), Todd will leverage his deep expertise in the field of cost-effective interactive advertising from search engine marketing to online creative development to online promotions and pioneering methods of leveraging customer knowledge to support product and service recommendations to support his client’s sales and marketing goals.