Boston Globe published Scott Kirsner’s piece on November 14th entitled “How much can you trust buzz?” Scott is a contributing editor at Fast Company. His piece raises ongoing concerns about disclosure in word-of-mouth marketing and, focuses on BzzAgents and a book authored by the company’s founder Dave Balter.
Technorati Tags: Dave Balter, BzzAgents, Scott Kirsner, Boston Globe
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WordSpreadsQuickly.com » Blog Archive » Potboilers and Research Links // Nov 21, 2005 at 11:46 am
[...] A little humor but it does raise the question: where’s the research in recent word of mouth advertising books? I’m in the process of reviewing WOM marketing models in three recent books Pyro Marketing, Buzzmarketing, and Grapevine. It’s early but I’m seeing lots of prose but not much in the way of step-by-step frameworks. You may also want to read my post on Scott Kisner’s piece on trusting buzz. [...]
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