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Justin Kirby, who is one of the most respected voices in the word-of-mouth, viral and buzz arena, has been reaching out to organizations, academics and agencies to get feedback about predications he and Dr. Paul Marsden included at the end of Connected Marketing: The Viral, Buzz, and Word of Mouth Revolution. Here is the list [...]

I’m going to be paying close attention to how Crayonville’s launch in Second Life is covered in terms of images that appear in newspapers, journals as well as in online newsletter and specifically whether or not photo credits are given to AV’s (avatars) or whether journalist and editors will simply note that an image is [...]

Pat McGraw isn’t a big fan of word-of-mouth marketing. Regardless, he’s a marketing strategist and goes-deep on marketing and research-related topics that are worth a read. Below are my comments on Pat’s post about WOM as a fad, recruitment, and how our study — Perceptions, Practices and Ethics in Word of Mouth Marketing [...]

Trackbacks are a great way to say “I like what you’ve said.” And, they are a simple a way to notify a site when you publish and reference a specific post. But a form a social marketing? That’s a stretch.
Wire services have been trying to do a better job to boost [...]

Justin Kirby with Digital Media Communications in UK send over a great list of podcasts he’s done that includes interviews with:
Dr. Paul Marsden
Academic and consultant at London School of Economics Enterprise
Martin Oetting
Marketing consultant Martin Oetting who researches word of mouth, viral and buzz marketing at ESCP-EAP European School of Management (Berlin).
Schuyler Brown
Co-creative Director of [...]