WordSpreadsQuickly.com

Charlene Li , an analyst at Forrester Research, has shared some insights from a new report Forrester report that is likely to help lots of companies figure how they can create their own custom ROI measures for blogging.  An important note to keep in mind that Charlene shared:
… this process and framework is not cut [...]

I kept thinking as I read more emotive comments and new blog posts around the intense conversations that followed Stowe Boyd’s original negative review of Social Media Releases – irrespective of the fact that I didn’t agree with Stowe’s comments — was how the influence of an individual was affected by reader sentiments – whether [...]

If participation is power in the world of social networking then having a power read/write platform in 2007 is going to be essential for enterprises that want to convert the currency of conversation into commerce.  Rod Boothby, who authors Innovation Creators, has an interesting poll he’s published to assess read/write preferences from a growing list [...]

Congrationals to Todd, Rob, Mitch, Julia and the rest of the gang over at BuzzLogic on the announcement of thier Series A round of funding. 
The social intelligence monitoring space is certainly heating up with more firms coming into the market almost weekly and more enterprises stepping up to participate in a social networking space defined by abundant choice between [...]

The Word of Mouth Marketing Association’s (WOMMA) Board of Directors today announced that CEO Andy Sernovitz’s contract would not be renewed.
TAGS: WOMMA, Andy Sernovitz, WOM, Word of Mouth Marketing

As of 5:10 pm ESTon Thursday, October 26 here are the poll results:
79.59% of those responded to the poll noted that Edelman should be removed from Word of Mouth Marketing Association because of ethic violations with 14.29% noting that the PR firm should not be removed from WOMMA. Further, 6.12% of those casting a [...]

I started work on my first book project a few months ago with Michael Lowenstein, Vice President and Senior Consultant at Harris Interactive who has authored four other books and Lopo Champalimaud, Managing Director of LastMinute.com.
The project is still the early phases and, in fact, I want to show you were we are in terms [...]

TAGS: Edelman, WOMMA, Advertising, PR, social media, blogging, web 2.0, word of mouth marketing, word of mouth
Del.icio.us Tags: WOMMA, Edelman, Word of Mouth
Should Edelman be removed from WOMMA?

I’m really honored to be serving as the new editor of the Open Directory Project for Micromarketing. Presently, micromarketing is the most relevant category for firms in the viral and word-of-mouth arena. In fact, there are a number of unique firms, feeds and blogs that are working in and around the [...]

I’m really excited to announce that I’ll be joining the board of directors for the Viral & Buzz Marketing Association (VBMA). There are 15 board members and, I’m honored to be one of them. This is a relatively new group that was started in 2003 and what’s unique about the VBMA is that [...]