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I’m really excited to announce that I’ll be joining the board of directors for the Viral & Buzz Marketing Association (VBMA). There are 15 board members and, I’m honored to be one of them. This is a relatively new group that was started in 2003 and what’s unique about the VBMA is that [...]

I’m be speaking at a few events in October and November in NYC, San Fran and Vegas (yeah baby!). Drop me a line if you want connect or grab a drink and chat about social networking or our study on word-of-mouth marketing.
Here’s a list of events:
Event: Shop.org Summit
Location: NYC
Dates: October 10-12
Panel: Word of Mouth [...]

For Immediate Release
Pioneers in Viral Video Advertising Expand to US
Joint Venture Positions BoldMouth as Leader in Viral Video Advertising Syndication (VAS)
and Direct-to-Consumer Word-of-Mouth Marketing Participation in United States
London, UK and Washington, DC, September 5, 2006 – Digital Media Communications Ltd (DMC), the London-based pioneer in viral video advertising for corporate communications, public relations and [...]

Dell’s first-week of blogging is complete, and I think they are going a great job. There is always room for improvement so here are a few upgrades focused specifically on the flaming laptop entry that I posted on Dell’s blog.
Lionel,
Great job on joining the conversation! It’s a great start…
Here are a [...]

I’ve been meeting with a bunch of firms recently that want to develop a strategic word-of-mouth plan for 2007 and integrate it into their overall marketing communications efforts. It seems that ‘07 is likely to be a big testing and investment year for many firms. So, I thought I’d share some — just some [...]

[Click for a PDF Complete 2006 WOM Industry Map]
Dave Balter’s created a good snapshot of the current word-of-mouth vendor space. The next logical step as I pointed out in our study on word-of-mouth back in May is likely to be a vendor guide either produced by WOMMA, VMBA or another organization like Anne Holland’s [...]

Control seems to be the word of the week. In fact, Olivier Blanchard over at Brand Builder Blog published an interesting manifesto on the subject. Olivier is also covering the WOMMA conference this week.
Four yeas ago, I was asked by a reporter what my top email marketing predictions were for 2002. I [...]

John Moore over at BrandAutopsy has been on FIRE recently with a slew of great posts on what’s happening in the word-of-mouth space including a few snipits from the Innovative Marketing Conference. Check it out…
TAGS: John Moore, Brand Autopsy, Word of Mouth

On June 10, 2006, the rumor of Robert Scoble’s departure from Microsoft started to spread. You could almost hear the keyboards of geeks around the globe typing their own mini-ebooks on why he was leaving and the vast communications blackhole that would form following his departure to PodTech.
As a corporate communications blogger, Robert Scoble [...]

Pat McGraw isn’t a big fan of word-of-mouth marketing. Regardless, he’s a marketing strategist and goes-deep on marketing and research-related topics that are worth a read. Below are my comments on Pat’s post about WOM as a fad, recruitment, and how our study — Perceptions, Practices and Ethics in Word of Mouth Marketing [...]