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Fleishman Hillard is sponsoring a workshop called Beyond Blogging 2006 in Washington, DC on Friday, May 19th from 8:30 am to 11:30 am at the MayFlower Hotel. I’ll be a panelist. Admission is free, however, seating is limited.
TAGS: Fleishman Hillard, Beyond Blogging 2006, DC, Todd Tweedy

My letter to Managing Editor, Barry Janoff is provided below:
I received two calls earlier this evening from Gary Ruskin of Commercial Alert and, Andy Sernovitz of the Word of Mouth Marketing Association. They called to let me know that I was cited in an April 24th piece titled “Word Games” by Todd Wasserman.
I was [...]

I’ve been crazy busy but HAD to quickly post a nomination for California Milk Processor Board’s Cow Abduction campaign for best Viral Marketing Campaign of 2006. This is great stuff…and includes a number of media formats and submission options, video integration as well as a viral pass along.

The campaign certainly conveys humor, however, I [...]

Everyone and their grandparents must be wanting to make a googol (the correct spelling) of pages today using Google Pages beta. The tool is presently down because of high demand but you can check it out here and sign up to receive an invite in the future.
It looks like Internet users are [...]

Trackbacks are a great way to say “I like what you’ve said.” And, they are a simple a way to notify a site when you publish and reference a specific post. But a form a social marketing? That’s a stretch.
Wire services have been trying to do a better job to boost [...]

Chris Heuer, executive director, BrainJams has posted a very personal piece on his blog where he reflects on previous business exchanges and questions the business ethics of executives at PulpFree which became the umbrella firm that owns BuzzMetrics.
TAGS: Chris Heuer, PulpFree, BuzzMetrics

I’ve been working on a new mathematical equation to express connectedness. Here it is:
Publishing + Participation + OPML = Interest Recognition
Group Hug! Don’t you just love how publishing creates new opportunities to share, to participate, and to distribute? Now the challenging part is to link these actions to share interests and give individuals [...]

I had an interesting meeting yesterday with a firm that is very interested in launching a word of mouth campaign. During the meeting, I told the group of senior leaders to “slow down” and showed them something that reinforced the need to have a well planned word-of-mouth marketing campaign in place: increasing negative keyword [...]

Intuit Construction Industry survey published in January by Contractor Mag had some interesting data for those in the b-to-b space as well as those of us following word of mouth:
“Contractors’ priorities in 2006 don’t line up perfectly with what they know they should do in 2006 to grow their companies,” said Andrew Morbitzer, marketing director [...]

Greetings from Research Triangle Park, NC!!
I’m commenting — again — about a piece by Eric Weaver today, so clear a sign that I need to anchor his blog in my roll call.
Anyway… check out Eric’s post and my comment on trends that will likely emerge from “Trusted Marketing.” The bounty hunter email [...]