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TAGS: Edelman, WOMMA, Advertising, PR, social media, blogging, web 2.0, word of mouth marketing, word of mouth
Del.icio.us Tags: WOMMA, Edelman, Word of Mouth
Should Edelman be removed from WOMMA?

I’ve been meeting with a bunch of firms recently that want to develop a strategic word-of-mouth plan for 2007 and integrate it into their overall marketing communications efforts. It seems that ‘07 is likely to be a big testing and investment year for many firms. So, I thought I’d share some — just some […]

BrandWeek printed a correction to their April 24th piece “Word Games” in the May 8th edition which appears on page 5, according to the author of the piece, Todd Wasserman. Although I have not seen the printed correction, Mr. Wasserman noted in a May 3rd email to me that his editor would print […]

Everyone and their grandparents must be wanting to make a googol (the correct spelling) of pages today using Google Pages beta. The tool is presently down because of high demand but you can check it out here and sign up to receive an invite in the future.
It looks like Internet users are […]

You know your company is having a bad day when negative posts about your firm start appearing on Memeorandum.com’s TOP ITEMS list.
In this case, the company is Nvidia, a graphics chip manufacturer for multiple PC platforms, the Playstation 3, and portable devices, that allegedly hired a viral marketing firm AEG to seed a few […]

I just had an interesting IM exchange with Steve Hall over at Adrants about what distinquishes word of mouth from buzz. Our IM session follows:
TheTweedyGroup: survey posted here…
TheTweedyGroup: http://www.ostermanresearch.com/survey_2005DEC08.htm
TheTweedyGroup: part of launch of my new company
TheTweedyGroup: www.boldmouth.com
adrants: oh so it’s done…ok
TheTweedyGroup: y
TheTweedyGroup: just doing releases on Monday — I’ll share data and finding at […]

We all talk about how we should become as good at creating meaningful marketing change as we are at making new tools that track consumer behavior. However, our resolve has been anything but visionary. Word of mouth marketing is certainly a step in the right direction. But as Machiavelli notes “absolute power corrupts, and absolute […]

I’ve been reading a few posts about Citizen Journalism and citJ websites including some great posts by Steve Outing, Lisa Williams, and Susan Memit.
The compensation topic keeps coming up and I’m sure there is one group ready to “bring home the bacon” for these community-minded experts if newsrooms don’t – word of mouth marketing firms.
I […]

Boston Globe published Scott Kirsner’s piece on November 14th entitled “How much can you trust buzz?” Scott is a contributing editor at Fast Company. His piece raises ongoing concerns about disclosure in word-of-mouth marketing and, focuses on BzzAgents and a book authored by the company’s founder Dave Balter.
Technorati Tags: Dave Balter, BzzAgents, Scott […]