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If participation is power in the world of social networking then having a power read/write platform in 2007 is going to be essential for enterprises that want to convert the currency of conversation into commerce.  Rod Boothby, who authors Innovation Creators, has an interesting poll he’s published to assess read/write preferences from a growing list […]

I started work on my first book project a few months ago with Michael Lowenstein, Vice President and Senior Consultant at Harris Interactive who has authored four other books and Lopo Champalimaud, Managing Director of LastMinute.com.
The project is still the early phases and, in fact, I want to show you were we are in terms […]

I’ve been working on an interesting project that is based on object tagging of elements in video clips. The platform is still being built out so some elements of the site are not in place but I thought I’d share a sample clip that I thought you might find interesting that uses a VW […]

I’m really honored to be serving as the new editor of the Open Directory Project for Micromarketing. Presently, micromarketing is the most relevant category for firms in the viral and word-of-mouth arena. In fact, there are a number of unique firms, feeds and blogs that are working in and around the […]

I’m really excited to announce that I’ll be joining the board of directors for the Viral & Buzz Marketing Association (VBMA). There are 15 board members and, I’m honored to be one of them. This is a relatively new group that was started in 2003 and what’s unique about the VBMA is that […]

The secret is integration. And, I thought you might be interested in an eMarketer.com report that was just published today on email and word-of-mouth marketing. Here’s a link to the eMarketer study.
The eMarketer.com study also mentions BoldMouth and, includes results from our study Perceptions, Practices and Ethics in Word-of-Mouth Marketing.
Of note, the eMarketer […]

[Click for a PDF Complete 2006 WOM Industry Map]
Dave Balter’s created a good snapshot of the current word-of-mouth vendor space. The next logical step as I pointed out in our study on word-of-mouth back in May is likely to be a vendor guide either produced by WOMMA, VMBA or another organization like Anne Holland’s […]

Keller Fay Group just released new results from a survey of American consumers indicating brand mentions are a common occurance in everyday conversation. The results were culled from 1,507 individuals ages 13 to 69 as part of TalkTrack — KellerFay’s measurement system for WOM. Data was gathered using a diary-based method to […]

Yesterday, I started noticing that a few blogs were using the link to the pdf so that their readers could access our study Perceptions, Practices and Ethics in Word-of-Mouth Marketing directly instead of bouncing past our counter. So, I check out traffic to the pdf link and BOOM…..our download count has reached 3,129 downloads!! […]

A few more sites that I want to bring to your attention that are talking about BoldMouth’s study with Osterman Research — Perceptions, Practices and Ethics in Word of Mouth Marketing. Note: this link is a direct download.
Corante Marketing Hub Note: If you don’t Oliver’s blog I strongly recommend it! The participatory communication […]