WordSpreadsQuickly.com

So far we’ve had 431 downloads of our study Perceptions, Practices and Ethics in Word-of-Mouth Marketing in the first 24 hours. We’ve received some great reviews as well as a comment that really struck me: “WOW. This is a big study.” Note: The study is 55-pages. In fact, it got to a [...]

FOR IMMEDIATE RELEASE
Media Contact: Gabriela Vallejo
gabriela at boldmouth dot com
434.996.4776
SECOND-WAVE OF ADVERTISERS READY TO ADOPT
WORD-OF-MOUTH MARKETING
Online word-of-mouth strategies appear to be viewed as highly effective
Charlottesville, VA – (May 11, 2006) – BoldMouth, a word-of-mouth marketing agency, today released a new study on Word-of-Mouth Marketing with Osterman Research titled – Perceptions, Practices and Ethics in Word-of-Mouth [...]

If you haven’t already registered for Fleishman Hillard’s Beyond Blogging 2006, you’d better hurry. Registration has already exceeded 500 so act fast before they cut off registration. You can sign up at the at the site or check out the long format blog posts by Chris Heuer on the event and related topics.
TAGS: [...]

A word-of-mouth study published today by Lucid Marketing points to possible identifiers that may be contributing factors to triggering WOM momentum.
The 27-page report contains numerous graphs showing howgender, generation, employment status and income play into campaign participation and referrals. For instance, the study notes that women tend to prefer verbal communications to [...]

I’ve been crazy busy but HAD to quickly post a nomination for California Milk Processor Board’s Cow Abduction campaign for best Viral Marketing Campaign of 2006. This is great stuff…and includes a number of media formats and submission options, video integration as well as a viral pass along.

The campaign certainly conveys humor, however, I [...]

Stowe Boyd wrote a piece a few days back about BzzAgent’s 90-Day corporate blogging experiment and how the firm missed an opportunity to do something unique and meaningful. The blogger covering the firm was John Butman, co-author of BzzAgent’s book Grapvine.
I found a few strategic mentions of interest:
Buzz Brainstorming
…an average Bzz campaign costs around [...]

Intuit Construction Industry survey published in January by Contractor Mag had some interesting data for those in the b-to-b space as well as those of us following word of mouth:
“Contractors’ priorities in 2006 don’t line up perfectly with what they know they should do in 2006 to grow their companies,” said Andrew Morbitzer, marketing director [...]

eMarketer.com published an article today referencing research BoldMouth.com and Osterman Research conducted on word-of-mouth marketing practices, perceptions and ethics.
If you are interested in receiving the full report, please drop me a note a todd at boldmouth dot com.
TAGS: Word-of-Mouth Marketing, WOM, Word of Mouth, eMarketer.com, Osterman Research, BoldMouth, Word Spreads Quickly, Advertising, Marketing.

Julie Bosman wrote a wrap up piece in the NYT’s today about WOMMA’s Word of Mouth Basic Training conference that was held last week in Orlando. The piece is titled: Advertising is Obsolete. Everyone says so.
There was certainly a lot of people preaching at the event, and Julie certainly tapped into it:
At times, the [...]

Newly released survey data reveals marketing professionals face major hurdles with WOM
ORLANDO, FL – (January 19, 2006) – Word-of-Mouth (WOM) marketing has become a recognized and powerful tool for today’s advertisers, but a newly released study from Osterman Research and BoldMouth.com reveals that few organizations know how to link word-of-mouth practices to existing marketing communications [...]