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I’m suppose to be getting ready for a business trip that starts next week in Seattle and will wrap-up the start of the following week in LA. It’s going to be a fantastic trip and I’m excited to hear the challenges facing the companies I’ll meet. In preparation for the trip, I’m running [...]

Suzanne Vranica and Brian Steinberg’s piece Ads Reach for ‘Reality’ on Wednesday, December 21st, 2005 in MarketPlace page B1 is a summary of 10 best and worse ads in 2005 with observations about new trends in emerging marketing maneuvers in 2005. Word of mouth marketing and viral marketing were mentioned in [...]

The secret sauce is out on how to model word of mouth. Thanks go to the team over at Converging Media for the Flickr posting:

We all talk about how we should become as good at creating meaningful marketing change as we are at making new tools that track consumer behavior. However, our resolve has been anything but visionary. Word of mouth marketing is certainly a step in the right direction. But as Machiavelli notes “absolute power corrupts, and absolute [...]

Maybe Wal-Mart’s latest PR propaganda counter to producer Robert Greenwald’s new documentary that takes some serious swings at the Pac-Man Icon of all Discount Shopping is following the some unwritten PR laws of war or perhaps it’s simply the old “I’m rubber, you’re glue, whatever you say bounces on me and sticks on you.”
It really [...]