WordSpreadsQuickly.com

Justin Kirby, who is one of the most respected voices in the word-of-mouth, viral and buzz arena, has been reaching out to organizations, academics and agencies to get feedback about predications he and Dr. Paul Marsden included at the end of Connected Marketing: The Viral, Buzz, and Word of Mouth Revolution. Here is the list […]

I kept thinking as I read more emotive comments and new blog posts around the intense conversations that followed Stowe Boyd’s original negative review of Social Media Releases – irrespective of the fact that I didn’t agree with Stowe’s comments — was how the influence of an individual was affected by reader sentiments – whether […]

I started work on my first book project a few months ago with Michael Lowenstein, Vice President and Senior Consultant at Harris Interactive who has authored four other books and Lopo Champalimaud, Managing Director of LastMinute.com.
The project is still the early phases and, in fact, I want to show you were we are in terms […]

I’m really excited to announce that I’ll be joining the board of directors for the Viral & Buzz Marketing Association (VBMA). There are 15 board members and, I’m honored to be one of them. This is a relatively new group that was started in 2003 and what’s unique about the VBMA is that […]

Keller Fay Group just released new results from a survey of American consumers indicating brand mentions are a common occurance in everyday conversation. The results were culled from 1,507 individuals ages 13 to 69 as part of TalkTrack — KellerFay’s measurement system for WOM. Data was gathered using a diary-based method to […]

What an amazing first week!! If you haven’t downloaded a copy of the study — Perceptions, Practices and Ethics in Word-of-Mouth Marketing — please download the pfd now.
I also wanted to share Barry Spencer’s observations which are provided below. Barry’s an online marketing and membership consultant for AARP. (Disclosure: Barry and I […]

A few more sites that I want to bring to your attention that are talking about BoldMouth’s study with Osterman Research — Perceptions, Practices and Ethics in Word of Mouth Marketing. Note: this link is a direct download.
Corante Marketing Hub Note: If you don’t Oliver’s blog I strongly recommend it! The participatory communication […]

Here’s a podcast version of Warren Allan Johnson’s post on word-of-mouth from his Unsolicited Marketing Advice blog.
TAGS: Warren Allan Johnson, Unsolicited Marketing Advice

eMarketer.com published an article today referencing research BoldMouth.com and Osterman Research conducted on word-of-mouth marketing practices, perceptions and ethics.
If you are interested in receiving the full report, please drop me a note a todd at boldmouth dot com.
TAGS: Word-of-Mouth Marketing, WOM, Word of Mouth, eMarketer.com, Osterman Research, BoldMouth, Word Spreads Quickly, Advertising, Marketing.

Justin Kirby with Digital Media Communications in UK send over a great list of podcasts he’s done that includes interviews with:
Dr. Paul Marsden
Academic and consultant at London School of Economics Enterprise
Martin Oetting
Marketing consultant Martin Oetting who researches word of mouth, viral and buzz marketing at ESCP-EAP European School of Management (Berlin).
Schuyler Brown
Co-creative Director of […]