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Over the next few days, I’ll be sharing findings from a recent study of US organizations and their word of mouth marketing practices and ethics. The research was conducted in partnership with Osterman Research and BoldMouth.com. I’ll start with an overview of usage and planning.
When asked “Which of the following best describes your [...]

Newly released survey data reveals marketing professionals face major hurdles with WOM
ORLANDO, FL – (January 19, 2006) – Word-of-Mouth (WOM) marketing has become a recognized and powerful tool for today’s advertisers, but a newly released study from Osterman Research and BoldMouth.com reveals that few organizations know how to link word-of-mouth practices to existing marketing communications [...]

A major survey on word of mouth marketing practices and ethics of buzz marketing is being formally announced on Monday, December 12th, but I want to be sure readers of Word Spreads Quickly have an opportunity to participate in the study and get the free research report and survey data!
Osterman Research in Seattle, Washington is [...]

I’ll be speaking at the upcoming Word of Mouth Marketing Conference in January about creating word of mouth marketing plans. Here’s the link to the WOMMA announcement.
It’s a timely topic.
We’re in the middle of major research project surveying organizations across the United States about word of mouth marketing plans, ethics, importance to [...]

Since I’m on the research kick, I wanted you to know that I’m interviewing businesses about WOM practices. I’ll share my finding at the January 2006 WOMMA Conference.
If your business is interested in participating in the survey — note all participants will receive a copy of our finding — please email me [...]

Okay, I should start off with the disclaimer…
I discovered a citation from 1820 about “word of mouth” in historical documents referencing cash rewards for gunfighters, highwaymen, and vigilantes captured dead or alive during the settlement of the West. These may have been the first incentive-based agents in history. This first-use of the phrase [...]

Maybe Wal-Mart’s latest PR propaganda counter to producer Robert Greenwald’s new documentary that takes some serious swings at the Pac-Man Icon of all Discount Shopping is following the some unwritten PR laws of war or perhaps it’s simply the old “I’m rubber, you’re glue, whatever you say bounces on me and sticks on you.”
It really [...]