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In the ever growing world of “You Decide,” I am excited by Technorati’s new feature “Where’s the Fire.”  What is WTF?  Since “I get to decide” I believe it’s the leveling of the blog playing field so that everyone with valuable content and insights can be found and, heard.  The Power Law gets pushed to [...]

I kept thinking as I read more emotive comments and new blog posts around the intense conversations that followed Stowe Boyd’s original negative review of Social Media Releases – irrespective of the fact that I didn’t agree with Stowe’s comments — was how the influence of an individual was affected by reader sentiments – whether [...]

If participation is power in the world of social networking then having a power read/write platform in 2007 is going to be essential for enterprises that want to convert the currency of conversation into commerce.  Rod Boothby, who authors Innovation Creators, has an interesting poll he’s published to assess read/write preferences from a growing list [...]

Congrationals to Todd, Rob, Mitch, Julia and the rest of the gang over at BuzzLogic on the announcement of thier Series A round of funding. 
The social intelligence monitoring space is certainly heating up with more firms coming into the market almost weekly and more enterprises stepping up to participate in a social networking space defined by abundant choice between [...]

With all the buzz about viral worlds and Second Life, I thought I share an image from a virtual planning meeting I had in Second Life with our metaverse partner Wish Farmers. We were holding our team kick off meeting for client project.

That’s me — Todd Television! Love the HAIR!!
TAGS: [...]

For Immediate Release
Pioneers in Viral Video Advertising Expand to US
Joint Venture Positions BoldMouth as Leader in Viral Video Advertising Syndication (VAS)
and Direct-to-Consumer Word-of-Mouth Marketing Participation in United States
London, UK and Washington, DC, September 5, 2006 – Digital Media Communications Ltd (DMC), the London-based pioneer in viral video advertising for corporate communications, public relations and [...]

The secret is integration. And, I thought you might be interested in an eMarketer.com report that was just published today on email and word-of-mouth marketing. Here’s a link to the eMarketer study.
The eMarketer.com study also mentions BoldMouth and, includes results from our study Perceptions, Practices and Ethics in Word-of-Mouth Marketing.
Of note, the eMarketer [...]

Editor’s Note: This content was originally published in a study released by BoldMouth and Osterman Research. I’ve added a few new tips and observations here to help you implement successful word-of-mouth marketing campaigns. Enjoy — Todd Tweedy
Word-of-mouth (WOM) effectiveness is a function of generating product, service or brand advocacy and amplifying the [...]

I provided an email interview to Beyond Blogging 2006 and, have posted the content below as well:
Since I previously wrote about the research report that Todd’s firm BoldMouth released and did a Podcast with him, I won’t bore you with any other background here - let’s get right to the reponses he gave us to [...]

Everyone and their grandparents must be wanting to make a googol (the correct spelling) of pages today using Google Pages beta. The tool is presently down because of high demand but you can check it out here and sign up to receive an invite in the future.
It looks like Internet users are [...]