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Entries Tagged as 'Social Networking Tools'

TrackBacks and Indexing

February 23rd, 2006 · No Comments

Trackbacks are a great way to say “I like what you’ve said.” And, they are a simple a way to notify a site when you publish and reference a specific post. But a form a social marketing? That’s a stretch.
Wire services have been trying to do a better job to boost [...]

Tags: Business · Marketing · Social Networking Tools

You Share, We Share so I’ll Share

February 22nd, 2006 · No Comments

I’ve been working on a new mathematical equation to express connectedness. Here it is:
Publishing + Participation + OPML = Interest Recognition
Group Hug! Don’t you just love how publishing creates new opportunities to share, to participate, and to distribute? Now the challenging part is to link these actions to share interests and give individuals [...]

Tags: Marketing · Social Networking Tools

New Word-of-Mouth Media Planning or Revamped Affiliate Program

February 13th, 2006 · No Comments

Charlottesville, VA – February 13, 2006
The announcement today by BzzAgent.com that the word-of-mouth firm has morphed their closed community into a media channel for word-of-mouth marketing was not unexpected. The firm had been using the word media in boilerplate descriptions of the company in recent months. A likely framework for the private label [...]

Tags: Marketing · Social Networking Tools

Google Talk Creates New Chat Integration

February 10th, 2006 · No Comments

Google’s refined and integrated consumer instant messaging service Gchat officially soft launched Wednesday afternoon with no fanfare. It’s wasn’t like a Star Wars film release; people weren’t lined up around the corner to get in. But some were eager to get an invitation code for Google Talk as well. Just a few hungry informationist [...]

Tags: Marketing · Social Networking Tools

Super Bowl XL Commercials

February 6th, 2006 · No Comments

Lots of coverage and press releases this morning about the big game as well as chatter about how advertisers are missing opportunities to tie in search marketing and I’ll add linking these online experiences to accelerate word-of-mouth.
iFilm.com has an interesting pass along element that quickly allows you to “snag” a favorite commerical by [...]

Tags: Marketing · Social Networking Tools

We’re Producers NOT Consumers

January 27th, 2006 · 3 Comments

Irina Slutsky, my favorite video conversationalist slash GETV Correspondent, on Geek Entertainment TV has a goofy interview with Doc Searls who talks about how we’re all becoming producers NOT consumers and the circulatory system of blogging that is made up of corpuscles and hearts. Note to self: It’s the Publishing Stupid.
Anyway — here’s [...]

Tags: Marketing · Social Networking Tools

Naked Conversations

January 26th, 2006 · No Comments

Shel Israel may not know it, but I beleive he’s becoming a virtual mentor to 1,000’s of organizations that are trying to understand the value of corporate blogging. I use to read his newsletter-like posts at ItSeemstoMe.net. He continued sharing on a much larger scale by floating chapters of this his new book on [...]

Tags: Marketing · Social Networking Tools

Del.icio.us Acquired by Yahoo

December 9th, 2005 · No Comments

Stowe Boyd over at Get Real just posted a piece about Deli.icio.us being acquired by Yahoo — see below.
The real kicker for me was the partnership announcement with the Yahoo Search Team. Very interesting stuff and since tags are the new currency of reputation online, it will be exciting to watch as [...]

Tags: Social Networking Tools

GCast.com - Free Podcasting for All

December 4th, 2005 · No Comments

I created a free podcasting account over at GCast, a free provider of hosted podcasts. You can hear my review of GCast.com by playing my podcast review.
GCast.com is part of the Web 2.0 revolution, a place where people can write and post as well as voice their thoughts, songs, and opinions. Here’s the About [...]

Tags: Marketing · Social Networking Tools

I Digg Delicious

November 29th, 2005 · No Comments

Andy Hagans has a nice overview on how to promote a blog posting on Digg and Delicious. Nice piece Andy.

Tags: Marketing · Social Networking Tools