Trackbacks are a great way to say “I like what you’ve said.” And, they are a simple a way to notify a site when you publish and reference a specific post. But a form a social marketing? That’s a stretch.
Wire services have been trying to do a better job to boost [...]
Entries Tagged as 'Social Networking Tools'
TrackBacks and Indexing
February 23rd, 2006 · No Comments
Tags: Business · Marketing · Social Networking Tools
You Share, We Share so I’ll Share
February 22nd, 2006 · No Comments
I’ve been working on a new mathematical equation to express connectedness. Here it is:
Publishing + Participation + OPML = Interest Recognition
Group Hug! Don’t you just love how publishing creates new opportunities to share, to participate, and to distribute? Now the challenging part is to link these actions to share interests and give individuals [...]
Tags: Marketing · Social Networking Tools
New Word-of-Mouth Media Planning or Revamped Affiliate Program
February 13th, 2006 · No Comments
Charlottesville, VA – February 13, 2006
The announcement today by BzzAgent.com that the word-of-mouth firm has morphed their closed community into a media channel for word-of-mouth marketing was not unexpected. The firm had been using the word media in boilerplate descriptions of the company in recent months. A likely framework for the private label [...]
Tags: Marketing · Social Networking Tools
Google Talk Creates New Chat Integration
February 10th, 2006 · No Comments
Google’s refined and integrated consumer instant messaging service Gchat officially soft launched Wednesday afternoon with no fanfare. It’s wasn’t like a Star Wars film release; people weren’t lined up around the corner to get in. But some were eager to get an invitation code for Google Talk as well. Just a few hungry informationist [...]
Tags: Marketing · Social Networking Tools
Super Bowl XL Commercials
February 6th, 2006 · No Comments
Lots of coverage and press releases this morning about the big game as well as chatter about how advertisers are missing opportunities to tie in search marketing and I’ll add linking these online experiences to accelerate word-of-mouth.
iFilm.com has an interesting pass along element that quickly allows you to “snag” a favorite commerical by [...]
Tags: Marketing · Social Networking Tools
We’re Producers NOT Consumers
January 27th, 2006 · 3 Comments
Irina Slutsky, my favorite video conversationalist slash GETV Correspondent, on Geek Entertainment TV has a goofy interview with Doc Searls who talks about how we’re all becoming producers NOT consumers and the circulatory system of blogging that is made up of corpuscles and hearts. Note to self: It’s the Publishing Stupid.
Anyway — here’s [...]
Tags: Marketing · Social Networking Tools
Naked Conversations
January 26th, 2006 · No Comments
Shel Israel may not know it, but I beleive he’s becoming a virtual mentor to 1,000’s of organizations that are trying to understand the value of corporate blogging. I use to read his newsletter-like posts at ItSeemstoMe.net. He continued sharing on a much larger scale by floating chapters of this his new book on [...]
Tags: Marketing · Social Networking Tools
Del.icio.us Acquired by Yahoo
December 9th, 2005 · No Comments
Stowe Boyd over at Get Real just posted a piece about Deli.icio.us being acquired by Yahoo — see below.
The real kicker for me was the partnership announcement with the Yahoo Search Team. Very interesting stuff and since tags are the new currency of reputation online, it will be exciting to watch as [...]
Tags: Social Networking Tools
GCast.com - Free Podcasting for All
December 4th, 2005 · No Comments
I created a free podcasting account over at GCast, a free provider of hosted podcasts. You can hear my review of GCast.com by playing my podcast review.
GCast.com is part of the Web 2.0 revolution, a place where people can write and post as well as voice their thoughts, songs, and opinions. Here’s the About [...]
Tags: Marketing · Social Networking Tools
I Digg Delicious
November 29th, 2005 · No Comments
Andy Hagans has a nice overview on how to promote a blog posting on Digg and Delicious. Nice piece Andy.
Tags: Marketing · Social Networking Tools


