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I’m surprised how quiet the word of mouth industry and social intelligence monitoring firms has been on the recent acquisitions of New Media Strategies (NMS) and Genex by Meredith Corporation.  I checked Technorati yesterday and didn’t find any blog posts about the January 10th acquisition announcement even though traditional press releases were sent out and […]

I kept thinking as I read more emotive comments and new blog posts around the intense conversations that followed Stowe Boyd’s original negative review of Social Media Releases – irrespective of the fact that I didn’t agree with Stowe’s comments — was how the influence of an individual was affected by reader sentiments – whether […]

Regardless of your business model, I believe it’s becoming very clear that the concrete, simple and personal messages from human beings are more moving to individuals considering a product or service than the fuzzy, complicated and corporate content that has been generated by corporate communications and product marketing teams.  But what does it all mean?  […]

Congrationals to Todd, Rob, Mitch, Julia and the rest of the gang over at BuzzLogic on the announcement of thier Series A round of funding. 
The social intelligence monitoring space is certainly heating up with more firms coming into the market almost weekly and more enterprises stepping up to participate in a social networking space defined by abundant choice between […]

The secret is integration. And, I thought you might be interested in an eMarketer.com report that was just published today on email and word-of-mouth marketing. Here’s a link to the eMarketer study.
The eMarketer.com study also mentions BoldMouth and, includes results from our study Perceptions, Practices and Ethics in Word-of-Mouth Marketing.
Of note, the eMarketer […]

I’ve been meeting with a bunch of firms recently that want to develop a strategic word-of-mouth plan for 2007 and integrate it into their overall marketing communications efforts. It seems that ‘07 is likely to be a big testing and investment year for many firms. So, I thought I’d share some — just some […]

Editor’s Note: This content was originally published in a study released by BoldMouth and Osterman Research. I’ve added a few new tips and observations here to help you implement successful word-of-mouth marketing campaigns. Enjoy — Todd Tweedy
Word-of-mouth (WOM) effectiveness is a function of generating product, service or brand advocacy and amplifying the […]

Keller Fay Group just released new results from a survey of American consumers indicating brand mentions are a common occurance in everyday conversation. The results were culled from 1,507 individuals ages 13 to 69 as part of TalkTrack — KellerFay’s measurement system for WOM. Data was gathered using a diary-based method to […]

A word-of-mouth study published today by Lucid Marketing points to possible identifiers that may be contributing factors to triggering WOM momentum.
The 27-page report contains numerous graphs showing howgender, generation, employment status and income play into campaign participation and referrals. For instance, the study notes that women tend to prefer verbal communications to […]

I had an interesting meeting yesterday with a firm that is very interested in launching a word of mouth campaign. During the meeting, I told the group of senior leaders to “slow down” and showed them something that reinforced the need to have a well planned word-of-mouth marketing campaign in place: increasing negative keyword […]