WordSpreadsQuickly.com

Here’s a podcast version of Warren Allan Johnson’s post on word-of-mouth from his Unsolicited Marketing Advice blog.
TAGS: Warren Allan Johnson, Unsolicited Marketing Advice

Julie Bosman wrote a wrap up piece in the NYT’s today about WOMMA’s Word of Mouth Basic Training conference that was held last week in Orlando. The piece is titled: Advertising is Obsolete. Everyone says so.
There was certainly a lot of people preaching at the event, and Julie certainly tapped into it:
At times, the [...]

I got squeezed. I was presenting today at the WOMMA conference on creating a word of mouth marketing model with Paul Rand from Ketchium and Dave Evans of Digital Voodoo. I was up third. Not a surprise.
But, what do you expect when you have an 8:00 am morning session on Day 2. [...]

Newly released survey data reveals marketing professionals face major hurdles with WOM
ORLANDO, FL – (January 19, 2006) – Word-of-Mouth (WOM) marketing has become a recognized and powerful tool for today’s advertisers, but a newly released study from Osterman Research and BoldMouth.com reveals that few organizations know how to link word-of-mouth practices to existing marketing communications [...]

WOMMA published a podcast I gave on the realities of effective word of mouth marketing today.