Google Testing New AdWords Delivery Framework

April 28th, 2006 · No Comments

Earlier this afternoon I noticed Google was testing a new AdWords delivery framework based on:

1. Only serving paid-search ads at the top and bottom of search page results
2. Only serving paid-search ads at the bottom of a search results page
3. Limiting the number of paid-search ads to 6 ads max per page
4. Serving upto 3 ads on the top of a page and upto 3 ads at the bottom of the page
5. Restricting ad serving against branded keywords. A few of the terms that had not ads included Amazon, Yankees, and Yahoo among many others.

Here are a few screen shots:

This first shots shows only a Sponsorship Ad being served at the bottom of a Google search page which is in the second image.