A word-of-mouth study published today by Lucid Marketing points to possible identifiers that may be contributing factors to triggering WOM momentum.
The 27-page report contains numerous graphs showing howgender, generation, employment status and income play into campaign participation and referrals. For instance, the study notes that women tend to prefer verbal communications to other forms of contact, whereas men tend to prefer email. The study recommends that WOM campaigns should be communicated to each group according to these preferences.
The free study can be downloaded at Lucid Marketing.
TAGS: Lucid Marketing, WOM Study, WOM Research
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