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There’s a new street marketing team in the UK - Hot Cow - co-founded by John Durcan. Here’s how he describes his business:

What our business does is provide an additional arm to a marketing campaign using what we call ‘people advertising’ where we have outfits designed around the clients brand or product and paraded on the street sometimes with a bit of a staged act. Check out our web site to really get a feel for our business.

I can totally see Project Runway doing an episode where the designers are asked to design an outfit based on an advertising campaign. Great show but man could the site use a make-over.

TAGS: Hot Cow, Project Runway, Street Marketing