Shel Israel may not know it, but I beleive he’s becoming a virtual mentor to 1,000’s of organizations that are trying to understand the value of corporate blogging. I use to read his newsletter-like posts at ItSeemstoMe.net. He continued sharing on a much larger scale by floating chapters of this his new book on redcouch.typepad.com.
The book — Naked Conversations : How Blogs are Changing the Way Businesses Talk with Customers — is an excellent work by co-authors Shel Isreal, PR guru and Robert Scoble, of Channel 9 fame. This is an insightful book on how blogs are changing conversations and is likely to lead to discussions in the near future about how listening and learning can lead to positive ROI.
The book is already the #1 linked to book as tracked by Technorati.
Congratulations to Shel and Robert!
TAGS: Shel Isreal, Robert Scoble, Naked Conversations, It Seems to Me, Channel 9
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