WordSpreadsQuickly.com

Julie Bosman wrote a wrap up piece in the NYT’s today about WOMMA’s Word of Mouth Basic Training conference that was held last week in Orlando. The piece is titled: Advertising is Obsolete. Everyone says so.

There was certainly a lot of people preaching at the event, and Julie certainly tapped into it:

At times, the conference could have been mistaken for a religious convention. Among Friday’s offerings were sessions titled “Turning Customers Into Evangelists,” “Word of Mouth in Faith-Based Markets” and “How to Create Brand Converts.” (Later that afternoon, two speakers explained how to “Bring Brands Back from the Dead.”)

What’s even been more interesting to read is AdLand’s — www.ad-rag.com — view on the coverage and what certain WOMMA members have been saying as well as more conversation about disclosure and ethics.

TAGS: Julie Bosman, WOMMA, Word of Mouth, WOM Marketing, New York Times