You know your company is having a bad day when negative posts about your firm start appearing on Memeorandum.com’s TOP ITEMS list.
In this case, the company is Nvidia, a graphics chip manufacturer for multiple PC platforms, the Playstation 3, and portable devices, that allegedly hired a viral marketing firm AEG to seed a few online communities using employees to lurk on community boards over long periods of time to build up trust and then shill products.
To make matters worse, the public relations director at Nvidia, Derek Perez, tried to divert negative attention by telling the good folks over at Consumerist that they didn’t do their research. Dumb move Nvidia. Read the WOMMA ethics guidelines. Better yet — try using them next time.
As might be expected, a bunch of voices have jumped in on this one…
Consumerist
Christopher Carfi - SocialCustomer.com
Steve Hall - Adrants.com
Media Guerrilla
TAGS: Shills, Nvidia, WOMMA Ethics, Viral Marketing, seeding
1 response so far ↓
Administrator // Feb 7, 2006 at 4:37 pm
coComment — shill marketing
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