Intuit Construction Industry survey published in January by Contractor Mag had some interesting data for those in the b-to-b space as well as those of us following word of mouth:
“Contractors’ priorities in 2006 don’t line up perfectly with what they know they should do in 2006 to grow their companies,” said Andrew Morbitzer, marketing director for Intuit Construction Business Solutions.
For example, 71% of the 504 contractors surveyed say that adding more profitable projects is critical for the growth of their company; yet, just 16% plan to add more jobs this year. Increasing their networking and word-of-mouth reputation is seen by 63% of respondents as critical; 11% expect to accomplish it this year. Hiring additional qualified employees is cited by 54% of the contractors; 16% plan to hire these people in 2006.
My Dad’s construction firm was one of the top 25 businesses in Alaska, and reputation certainly played a big role in the business as well as how they approached projects.
B2B WOM is often overlook. So, send me information on your campaign and business-to-business word of mouth marketing campaign so that I can highlight your work…
TAGS: Andrew Morbitzer, Intuit Construction, b2b WOM, Contractor Magazine
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